The 39 Best Referral Program Examples of 2014

The 39 Best Referral Program Examples of 2014

Here it is folks!

Our big list of the best referral program examples te 2014. Te this article you’ll learn how different industries are using referral programs to drive profitable customer acquisition.

Survey/Form Builders:

The team from Typeform are switching the way people interact with surveys. Their joy and effortless to build survey/form builder is used by some of the worlds’ top brands like Airbnb, Facebook, The Fresh York Times and Walmart.

The 10% double-sided referral program wij helped create takes advantage of the strong natural word of mouth they already have. Which is one of the keys to a program creating profitable user acquisition for your company.

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The strenuously praised referral program from Dropbox offers 500MB of space for both the sender and the recipient. This wasgoed one of the key growth levers for the company, especially when the traditional paid acquisition tactics like adwords/display weren’t panning out. Wij wrote a postbode violating down the real growth rate of the program here.

With a stamp of approval from Edward Snowden, this privacy-focused Dropbox alternative is gaining traction ter the consumer storage market. Their referral program offers a GB of storage for both the sender and recipient of the invite. Which is twice the size of the opoffering from Dropbox, but still lower than some of the other programs on the list. Wij took a deeper look at cloud storage referral programs like this one here.

Our very first enterprise referral programs on the list, this is a common misuse of the word referral. Indeed it’s just a fucking partner program under the branding of referral. There’s no automation and it’s a high touch qualification leading to a commission check based off of the very first year’s closing overeenkomst value.

Looking to build up a chunk of the cloud storage market this newcomer is suggesting a large incentive to get people referring their product. Five GB for both recipients is 10x the offerande from Dropbox.

This program is also suggesting a large Five GB prize for both parties ter their referral program. A hint at how competitive the space is for customer acquisition and how valuable user referrals are for thesis companies.

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Spil wij can see with this example large referral prizes are quickly becoming the standard for thesis smaller competitors. Jottacloud goes after suit with a 5GB prize for both parties te their referral program.


Uber’s mobile referral program is a well-designed machine that generates a ton of clients for the company. Wij wrote about our practice with ther program here and why it is so crucial for thesis companies to take advantage of that initial excitement.

The hot competitor ter the North American market. Lyft offers $25 te their referral invite program. A sign that more and more mobile acquisition strategies are including referral invite mechanisms te order to scale.

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One of the newer ridesharing companies making a name for themselves is GetAround. Their referral program offers the same $25 credit that Lyft uses and is quickly gaining traction ter key cities across the United States.


An up and coming online photography marketplace, Snapwire is gaining traction ter the competitive stock photo space. Wij worked with their team to create a referral program that offers a $20 credit for both the sender and the recipient.

The referral program refresh by the team at Airbnb is one of the best examples of finding moments ter their product where a user is more likely to make a referral. Ter this example a user is given an interstitial prompt to make a referral after they book their very first Airbnb stay. Wij wrote more about their program here.

This is another example of a single-sided referral program. Te our practice wij’ve seen double-sided referral programs outperform the single-sided programs. The dual incentive helps increase the motivation for a user to make a referral spil well spil increase the conversion rate of the referral invite.

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One of the initial innovators ter the world of online stock photography, iStockphoto gives their users the option of which prize they want to receive for making a referral. Which makes sense for products and services that have users with different motivations for making a referral invite.

Another example of a referral program permitting the user to choose their prize for making a successful referral. Albeit I feel the $Ten incentive is fairly low for a marketplace like Elance, I would recommend they increase the incentive to make it more appealing for users to make a referral.

Here’s an example of strong copywriting te the auto-filled text for the email invite. However this is only a single-sided referral program, they are following a known conversion optimization tactic by making it lighter for users to send an email invite.

Gilt Groupe also only offers a single-sided prize for their users to make a referral. However they are using a substantial referral prize that is $15 more than most E-Commerce referral prizes I’ve encountered. I still think they can improve the vertoning of the program by rewarding both parties.

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ThredUp uses a double-sided incentive to improve overall participation with the program spil well spil pre-fills to reduce friction. Now the only area I see they could make an improvement is the $Ten prize. It seems a bit light, if they proef with a different size prize they may be able to get thicker value out of the program.


JackThreads uses different amounts ter the prize structure of their referral program. Suggesting $Five to the recipient and $Ten to the sender when they make a purchase. This likely is a fraud preventative measure so the referral program is not lightly gamed by their users.

Fab uses a dual sided prize structure ter their referral program. It’s a big prize too at $25 they will see an enhanced motivation for users to make referral invites. However I would recommend they look into other optimization tactics like pre-filling the invite text and enlargening the programs’ visibility to the user.

Wayfair uses a slightly different prize structure te their referral program. The sender gives a 10% discount to their friend and earns $Ten for every sign up they generate from the program. If they were looking to improve the voorstelling of the program, I would recommend using shortlinks and finding ways to prompt the user to make a referral.

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An interesting take on using referral programs to acquire users, is with this massively successful MOBA spel. League of Legends recently updated their referral program to make the prizes more attainable and help combat their growing problem of fraudulent behavior. Wij wrote more about the update here.

Another case of a frantically successful movie spel using referral programs to attract fresh users is World of Warcraft. The MMORPG is Ten years old, but still attracts millions of players and just released another expansion this November. Their program uses special in-game prizes to motivate their players to make referrals.


A single-sided referral program from content streaming webpagina Hulu offers two weeks free to fresh users. If they’re looking to see enlargened engagement with their referral program, I would recommend that they implemented a double-sided prize mechanism. Spil some users just aren’t interested ter making a referral unless they get a prize spil well.

Back when Netflix wasgoed primarily a dvd-rental service they used a referral program to acquire fresh users. They shut down this program ter 2011, but from what wij’ve heard about the program it wasgoed a key factor for establishing a foothold te the market.

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This is an interesting manipulation of consumer behavior by Dish. Instead of asking current users to make referrals, Dish is asking prospective customers to get referred. An interesting way to switch roles engineer referral program participation. Hopefully wij can dig into this more ter the coming weeks.

DirecTV also goes after the same consumer behavior trick with their referral program landing pagina. This could be a way to drive awareness to the referral program without relying on their own users to make the referrals. This is going to take some further research on our end to see how this is working te practice.

AT&,T offers their customers a $25 promotional card to give out for recommending one of their many services. This feels an awful loterijlot like a playmate program spil the referral incentive for the sender vastly outweighs the suggest for the recipient. They could see enlargened engagement with the program if they looked into balancing out the incentive structure of the program.

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Other Notable Referral Programs:

The team at Evernote uses a similar treatment to Prezi with their referral program. Instead of suggesting a prize for each individual sign-up they make you sign up Three friends before you get a prize. This creates a high barrier to entry right off the bat spil you can lose out on potential referrals since the user doesn’t think they can reach the prize.

Another one of our clients EquityFeed sees fine results from their referral program. Their 10% double-sided referral program helps the verhoging recruit qualified users with a much higher trial to paid conversion rate than they’ve seen with other channels. You can check out our case investigate with EquityFeed here.

This is the fattest onmiddellijk specie incentive suggested te this article. Marin Software has a very high customer lifetime value and is willing to pay up to $Two,000 for each successful referral. Which makes sense when users of their advertising toneel will have monthly spends upwards of $100,000 vanaf month.

Wij’re a big fan of the way LastPass promotes their referral program inwards their instrumentenbord. Using a minimal CTA te the bottom left of their app gives the program the added visibility it needs to increase participation. Wij wrote more about their program here.

Wij helped our friends overheen at HubStaff build a give 10% get 10% referral program. Also helping them on their strategy for promoting the program like placing it inwards the product spil well spil taking advantage of using their own channels(blog/social) to drive awareness to the program.

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One of the earliest examples of online customer referral programs. It wasgoed originally thought up by Elon Musk spil a viral marketing campaign and wasgoed a major contributor to the company’s exponential growth. A ordinary give $Ten get $Ten program that lightly onboarded fresh users into using the fresh online payment gateway.

Te one of our mobile referral programs, wij helped the team overheen at Shoeboxed create a give 10% get 10% referral program. Shoeboxed realized it wasgoed significant to build a referral mechanism into their mobile product so they could successfully drive awareness to the mobile aspects of their product.

Prezi takes a different treatment to what wij’ve seen te this roundup. It looks like the program is only benefiting the sender of the referral which may decrease the users’ motivation to make an invite.

The team at Intercom puts their referral invite right te the main instrumentenbord. This is a good way to drive awareness to a referral program without taking the concentrate away from the product. However, only suggesting a single-sided referral may hamper the spectacle of an otherwise well implemented program.

The Treehouse team offers a single-sided referral program for their users. Albeit they do offerande a rather large prize at 20% off vanaf referral, they could see enlargened engagement if the prize wasgoed double-sided.

The Google Apps is a double-sided referral program that offers a $15/user credit for the sender and a $Ten/user credit for the recipient. If they’re looking for ways to improve the program the team can look to mechanisms like auto-filling text and finding ways to increase visibility to the program.

Wij hope you loved our roundup of the best referral program examples of 2014. Let us know ter the comments if wij missed a referral program you think should make the list!

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